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Avid Media Composer Is the Best Pro Video Editing Software  December 21, 2016 – 07:08 am

Avid Media Composer (Best in Class)

(Mac + Windows)
Street price: “…it’s complicated.”

Yeah, I gotta go with Avid Media Composer. This is the default workhorse tool of television and film. Its long evolution has been torturous and expensive for video editors. It has been agonizing and exasperating for Avid’s internal developers. The company has edged near death more than once. But the software is now mature, solid, stable and (dare I say) a little sexy in its own stodgy way.

With your purchase of Media Composer you, today, stand tall upon a huge pile of mangled souls—bruised professional users and wounded former Avid employees—who have fought for a quarter-century (often against one another) to fix bugs and forge the ragged frontier of non-linear editing. You benefit from their years of toil and frustration. Shed a tear. Say a prayer. Salute them.

Now go edit your little tush off. Because, with Media Composer, there's hardly anything you can't do.

But sometimes Media Composer’s way of getting you there is Byzantine. It takes a while to turn a massive ship at sea. Avid has been lagging behind smaller, more nimble companies in several innovations. There’s no lack of engineering acumen at Avid; it’s more about the need to ensure any new feature is compatible with a much larger user-base than most competitors. When those customers are enterprise-class pros (most Avid users are), there’s great demand for stable performance on existing (“sunk cost”) hardware.

Avid’s competitors were quicker to let you work directly with native media formats. Avid began to address this with Media Composer 7’s Avid Media Access (AMA) protocol. But AMA’s implementation wandered down bit of a bumpy road. In Media Composer 8, AMA percolates mixed resolutions much more smoothly.

You can drag and drop media files into a bin—which initiates an Import, transcoding and cloning as needed. Holding down modifier keys (Alt on Windows/Option on Mac) instead conjures an AMA link, essentially creating an Alias in your bin and accessing the media without importing. You can color-code such clips, so a glance at your timeline will tell you what’s native in the session and what is linked. All of this “AMA-ing” (yes, it’s now a verb) can speed your workflow, as long as the needed media drives are connected during your final Export.

Avid now also lets you transcode in the deep background, meaning you can set a list of mixed-media clips to wash, dry and fold themselves any time the CPU is active, even if you quit Media Composer entirely. It reminds me of the old school days of batch-process code compiling, but now with terabytes of 4K, 3D and HDR.

But the speed and crashworthiness of your workflow is still inversely proportional to the amount of transcoding needed. If you can set your project up to ingest a single format, Avid will fly like the industrial strength power plant you have a right to expect. Mixing resolutions puts a tax on your hardware; usually not a big deal, but it can get seriously squishy if you’re on an older CPU.


See also:
  • bellavei

Source: www.tomshardware.com



Avid Avid Media Composer 6
Software (Avid)
  • Full 64-Bit Power: Fast gets even faster with native 64-bit operation, so even when you layer together the most complex effects, things will still feel snappy
  • Better Performance - and 3D - with Avid Hardware: For the fastest capture/edit/monitor/output workflows, pair Media Composer with a Nitris DX or Mojo DX video interface...
  • Open for Business: Media Composer is now fully open thanks to Avid Open I/O, so you can work with your choice of Avid audio and video interfaces or third-party video...
  • Sleek New Look and Avid Marketplace: Modern, smart and sexy. Media Composer has a whole new look, but its familiar editing workflow stays the same. Work faster through...
  • Work with 3D: Edit stereoscopic 3D material as quickly and easily as you do with standard 2D footage, with a full set of new features and workflows. Capture, edit...

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  • avatar what does avid video editing software bring to the table? | Yahoo Answers
    • You can use one of the following software expect sony vegas:
      AVS Video Editor (for windows)
      Final Cut Pro (for mac)
      Adobe Premiere (for windows)

  • avatar What is the cheapest price for avid video editing software?
    • It's very expensive. Avid Xpress Pro Studio HD $1,695, Avid Media Composer $2,495, Avid Liquid $999. Thanks for using

  • avatar How much does the video editing software, called Avid, cost?
    • Please provide which edition of the software 'Avid' you would like. Prices range from $155.00 through $9,995.00. on!

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